Feasibility study- Crescent Cove Recreational Resort Essay Example for Free

Feasibility study- Crescent Cove Recreational Resort Essay CCRR is the first accommodating establishment in the Malingay Cove, the hidden bay which is of Maira-Ira PointIt is famous for its crystal blue water and fine white sand. It sets by the Nacatnagan at the East and Dos Hermanos Island in the North, where all found in Pagudpod, Ilocos Norte. Its perimeter was hemmed by the thick forest hill which is perfect for outdoor activities such as trekking or mountain climbing. The first phase includes 24 guest rooms, coffee shop, videoke bar, function room, lobby with a fireplace, reception are, front desk, storage area, laundry room, veranda, a men and women’s bathroom, kitchen, indoor swimming pool, mechanical room,renting booth, indoor swimming pool,a fully equipped spa, sauna room and Jacuzzi room. The property also features amenities which inside the perimeter of the resort such as playground, backdoor garden, basketball and badminton court, and bayside cottages. And to give our guests/clients the ultimate recreational experience, CCRR expansive 8000 sq. meters, approximately 5000 sq. meters of it are wooded and undeveloped( almost part of it is in the forest hill), which is best to settle outdoor activities, we are also proud to showcase stations for Bungee Jumping, Wall Climbing, Hanging Bridge, Zipline, camping site, camouflage training site and Cable Car. And for those who lean towards a more holistic work-out we have the solution to that as well. Spend time at our Meditation Sanctuary to re-connect with your inner self or your Higher Being. CCRR is an accommodating establishment which gives the best definition for â€Å"fusion of recreation and resort† . CCRR specialize a service for guests/clients whom considered himself a recreation enthusiast or people engaged in Christian-type retreat. Corporate Vision -CRESCENT COVE RECREATIONAL RESORT WILL BE THE BEST RECREATIONAL RESORT DESTINATION IN THE country Corporate Mission †¢To promote wellness (wholeness), leisure and tourism at the same time. †¢To set the benchmark for service excellence †¢To put the environment we work in †¢To be truly satisfied our guest with what we have Corporate Goals †¢Introduce current trends/ technologies in promoting our business †¢Establish more recreational amenities and facilities †¢Obtaining financing for building and sustaining a long-term program that will conserve the natural beauty and richness of the island †¢Develop successful internet site while maintaining strong relationship with retailers. COMPETITIVE ADVANTAGE Located in a â€Å"virgin† bay of Maira-Ira Point. The area has several recreational and retreat style areas, various retails numerous food stall aside and specialty shop and the beauty and serenity of the Maira-Ira bay, which has made the place considered as â€Å"Boracay of Luzon†. CCRR pricing philosophy was to be truly perceived the value of the price that they are paying and to go beyond their expectation. Considered the moment of truth in some simple resort, where a client/guest is been accommodated just to have a beach experience and after that they depart. Sad truth that some resorts seems didn’t catch the soft spot of their guest, in terms of services, facilities, activities and unjustified price pertains. CCRR was trying to open up the eyes of the tourist/travelers and potential guests/clients and of course our countrymen that a resort is not just a place to have leisure but also a place to recreate and improve the wellness. INDUSTRY KEY TO SUCCESS †¢A property designed for the guests and people who loves adventure †¢Availability of latest technology and Implementation of current trends †¢Regular and On-going guest feedback †¢Provision of recreational activities requirements. †¢Unique, safe comfortable environment †¢Dedicated management associate support staff ROOM CLASSIFICATION ACCORDING TO PRICE, LAYOUT, FACILITIES AND AMENITIES PACKAGE OF 3 BUFFET MEALS ( GOOD FOR MINIMUM NUMBER OF ACCOMMODATE) Type of Room Type of Bed Number of accomod ate Bed Amenities Bathroom Amenitie s Luxury Ameniti es Speci al Servi ce Room Rate Econom y (14 availabl e) Single Bed (3675 inches) Minimum of 1 Maximum of 2 Closet with 2 hangers, 2 pillows, Radio Nite Table 2BathroomTo wel 2 Hand Towel 2 Face Towel Shower (cold) Airconditio ner CD Player 1. PHP 2800 2. PHP 2300 Standar d (7 availabl e). Double Bed (5475 inches) Minimum of 2 Maximum of 3 Closet with 3 hangers, 3 pillows, Radio, Nite Table, TV Set 3BathroomTo wel 3 Hand Towel 3 Face Towel Shower (HotCold water-24 hrs) Bath Mat,Toilet Tissue Airconditio ner DVD Player 1. PHP 3300 2. PHP 2600 De Luxe (3 availabl Queen Bed (6080 Minimum of 3 Maximum of Closet with 5 hangers, Wall Lamp,NiteTable,C Amenity Basket, Shower Airconditio ner DVD Player Free use of Jacuzzi, 1. PHP 4000 e) inches) + Roll-aw ay Bed 4 ofee Table, 4 pillows, Cable TV Set, Bed Cover ( Hot Cold- 24 Hrs. ), Shower curtain, Sanitary Bag, Toilet Tissue, Bath Mat, Bath Robe 4BathroomTo wel 4Hand Towel 4Face Towel Kitchenette Sofa set, and Sauna 2. Php 3500 Notes: Peak Season ( March- June) Off-Season ( all other months) Legends: In Room Rates 1- WHEN PEAK SEASON 2- OFF- SEASON RENTS ( SWIMMING BEACH EQUIPMENTS AND GADGETS) Gadget/Equipments Time Allocated (per person)/ Tries Price Jestki Once/ 30 mins. Php 500 Jet Kayak Once/ 30 mins Php 500 Jet Board/ Powerski Once/ 30 mins Php 500 Surf Board 1 hour Php 300 Fly Board/ Water Jet Pack Once/ 30 mins Php 800 Scuba Gears (package) 1 hour Php 450 Hobie Cat Sailing boat 30 mins Php 300 Windsurfing board 30 mins Php 300. RENTS (FOR RECREATIONAL ACTIVITIES) Activity/Gadget Cable Car Once Php. Zipline Once Php Wall Climbing For the whole day Php Bungee Jumping Twice Php 2 Shuttle Cock + Rocket 2 hours Php Basketball 1 hour Php NOTES: WITH THE PROVISION OF RECREATION COORDINATOR RENT ( OTHER SPECIAL SERVICES) Sauna 1 hour Php 250 Jacuzzi 30 mins Php 250 Spa 1 hour treatment body massage Php 300 Banana Boat Ride (per person) (8 pax) 30 mins Php 100 Bayside Cottages 1 day Php 600 Tent 1 day Php 350 FREE ACCESSIBILITY/ SERVICE. †¢Aerobic Dance with instructor ( every 6am til 8am in the morning) †¢Hanging bridge accessibility †¢playground, †¢ backdoor garden †¢Indoor swimming pool †¢Camouflage training site †¢Meditation Sanctuary TARGET MARKET- CONSUMERS †¢People engaged in a Christian- retreat style activities †¢Lower-to-upper income bracket †¢Recreational Enthusiasts †¢Adventurer †¢New visitors travelling to the area GAINING ACCESS TO THE TARGET MARKET †¢Accreditation to Department of Tourism †¢Distribution of flyers, brochures etc. †¢Conducting a Sales Blitz †¢Establishing a network to Tour Travel agencies †¢Organizers of cultural events †¢Organizers of religious events †¢ Mass Media exposures †¢Other prospect MARKETING STRATEGIES POSITIONING PRODUCT STRATEGY. For its guests, CCRR is positioned in beautiful virgin landscaped, nature-filled, unique atmosphere resort with a numerous choices of recreational activities, and local food beverage food stall aside the AREA, NATURAL ATTRACTION IS AVAILABLE TO THE NEEDS OF A PARTICULAR GUEST. DISTRIBUTION STRATEGY Unlike products that are produced, then distributed, and sold, hotel and resort services are produced and consumed simultaneously in a real-time environment. Thus, distribution issues center on making the services available in a convenient manner to the greatest number of potential guest Crescent Cove. Recreational Resort will maintain a front office staff member throughout the night so guests are able to get answers to any question or service when they need it. This flexibility is especially attractive to the business traveler. Clients will be able to contact Crescent Cove Recreational Resort by telephone, fax, and e-mail and walk-in mode. Pricing Strategy Rooms per night fees have been developed. The fee schedule takes into account seasonal rates that are common in the area. Resort Room Classification offers Amenities available in room Number of accomodation Room Rates ( per night). CCRR †¢Economy †¢Standard †¢De Luxe †¢Single Bed, CD Player, Radio †¢Double Bed,DVD Player, TV Set †¢Queen Bed,DVD Player, Cable TV Set, †¢(Minimum of 1Maximum of 2) †¢(Minimum of 2Maximum of 3) †¢Minimum of 3 Maximum of 4 †¢I. Php 2800 II. Php 2300 †¢I. Php 3300 II. Php 2600 †¢I. Php 4000 II. Php. 3500 Kitchenette, Sofa Set Punta Azul †¢Regular †¢De Luxe Queen Bed, hot-and-cold showers, bathtub, and complimentary toiletries. Maximum of 3 guests †¢Php3,200 PHP2,500 †¢Php3,500 Php2,800 Agua Seda †¢Standard †¢De Luxe †¢Family Cable TV †¢2 MAXIMUM OF 4 PERSONS. †¢4 persons †¢8 persons †¢I. Php 2500 II. Php 1800 †¢I. Php 4500 II. Php 3500 †¢I. Php 5000 II. Php 4000 others Homestay Comparison Matrix Diagram shows the competitiveness of CCRR over their competitors, the competitors that listed above detailed all their amenities while CCRR, detailed least of theirs. Mutual Amenities: †¢Wifi-c onnection †¢Private Toilet/Bathroom †¢Airconditioned Room †¢ NOTES: Peak Season ( March- June) Off-Season ( all other months) Legends: (In Room Rates). I- PEAK SEASON II- OFF- SEASON Service and Support Philosophy By giving careful consideration to customer responsiveness, Crescent Cove Recreational Resort’s goal will be to meet and exceed every service expectation of its recreational and rersort services. Our guests can expect quality service and a total quality management (TQM) philosophy throughout all levels of the staff. Promotion Strategy Promotion strategies will vary depending on the target market segments. Given the importance of word-of-mouth referrals among all market segments when choosing a getaway resort or small business location, our efforts are designed to create awareness and build referrals. A cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program, and advertising—is being proposed. Frequent Guest Reward It is one of our marketing promotional strategy where if a prospect ( former guest, taxi driver etc) can refer potential guest, can get 10 % discount for our Economy room service. SWOT Analysis Contingency measures to overcome possible threats †¢Frequent Guest Award or looking for Mass mediator such as Blogger to write things about our resort and the rest of our ways to gain our target market. Hospitality Entrepreneurship and Business Planning Miguel D. Del Rosario BSHM 3-1 Ms. Rosan Pizarro Professor-in-Charge.