Apple Store Research Paper Example | Topics and Well Written Essays - 1250 words

orchard apple tree Store - Research authorship ExampleIn this avenue, the techniques applicable are a web server hosting the web address, content, and software that whitethorn mediate talks for the two parties. Remarkably, communication through this system is efficient as customers make assures for the goods they affect directly to the supplier. Moreover, this technique requires provision of an internet address, which is useful to the supplier as they may use the e-mail address to communicate to the consumer closely new products on sales event in future. Essentially, the use of mobile bid verbal communication also helps in the creation of dialogue with the two transacting entities. It pretends trust and dialogue, which enhances customer utility and satisfaction because consumers are able to make verbal communication on the specifics of the product they are buying (Ahrens 31). As for Apple store, the preferred technique for marketing communication is website communication bec ause of the large customer rest home hence making it difficult to make one on one phone dialogue.Offline interactive communicationIn this form of traditional marketing communication, retailers make direct approach to the consumer in order to create product awareness and encourage buying. The techniques involved include direct marketing, personal selling, and sales promotions. However, the products on sale are not as per individual customer specifications, but are as per the suppliers ideas. However, the application of this notion still applies to many businesses despite the available one to one marketing techniques. In this regard, Apple store uses sales promotions and direct marketing to market products on sale in order to attract customers to buy their products. Online passive communication techniques These are one-way progressive communication techniques where the supplier informs customers about the goods on sale without expecting any feedback from them (Kurtz 536). For instan ce, these techniques include television, radio gadgets, and any form of printed media. In essence, any concerns that a consumer might have does not get to the supplier hence facilitating difficulties for them in decision-making. Given the option, television is the well-nigh suited technique for apple store as it helps persuade consumers to visit the store and buy from them because televisions give the images of the products available at the store. Offline passive communication techniques In the past, marketing communication was a traditional imagination where communication only focused on the target population and not on individual customers. This concept is still relevant in todays marketing strategies despite the fact that communication is not specific. For instance, this form of marketing communication uses public relations and product advertising to ensure that the message on the products reaches the potential customers. Therefore, Apple store uses product advertising as a wa y of reaching wider markets because of the competency to create awareness towards many. Recommendations First, the progressive technique of internet and website communication forms a vital aspect of marketing. However, Apple store should